Liquid Lustre: Over The Years

Liquid Lustre was developed by Liquid Glaze in the early 1990s as an easy-to-use, high-performance wax. From the beginning, the goal was simple: create a car wax that delivers superior shine, protection, and long-lasting durability with a user-friendly application.

The brand quickly became famous not only for the outstanding performance of the wax but also for its unique and bold advertising strategies. Liquid Lustre captured the attention of car enthusiasts everywhere when it was featured in a popular infomercial, demonstrating the impressive results in real time. But that wasn’t all—Liquid Lustre’s commitment to performance and innovation took the brand to new heights when it sponsored a jet car, showcasing the wax’s ability to stand up to extreme conditions and continue to shine through it all.

Throughout the years, Liquid Lustre has maintained a strong reputation for excellence. Whether it’s the impeccable gloss, durable protection, or the effortless application, our product has remained a staple in the automotive care industry. As we continue to evolve, we hold tight to the values that made us a household name—delivering high-quality products that our customers trust and rely on.