About Us

The Original Pink Wax

Liquid Lustre was developed by Liquid Glaze in the early 1990s as an easy to use, high performance wax.

Liquid Lustre Advertising

The brand became famous for the great performance of the wax - and for unique advertising. The brand was featured in a popular informercial and even sponsored a jet car!

Stepping into the Future

In 2024, the Liquid Lustre brand was purchased by LL Industries LLC with a focus on expanding the Liquid Lustre brand and business.